A planning desk in Buon Ma Thuot
We started advising highland retailers who were tired of national playbooks that ignored shipping timelines and local festive demand.
Why we exist
Marketing industry news arrives faster than most teams can translate it into budget decisions. Attribution windows change. Auction dynamics shift around school calendars and Tet. Paid media planning becomes a scramble of screenshots.
Bonus 10000 PI Mining App is a small advisory practice. We sit with performance marketers, read the week’s material changes, and leave behind written plans — not another login or dashboard.
How we work
Every engagement begins with your current flights and your store or CRM truth. We refuse vanity metrics that cannot be reconciled to orders or qualified leads. When we disagree with an agency recommendation, we put the disagreement in the memo with the evidence behind it.
Who you meet
Lan Nguyen leads attribution reviews and stakeholder briefings after fifteen years across retail and education advertisers in Vietnam.
Minh Tran owns paid media planning calendars and agency reporting hygiene, with a bias toward regional flight timing for the Central Highlands.
Hoa Pham facilitates campaign post-mortems and creative fatigue debates so media and brand teams leave with one shared next test.
Values we keep visible
- Second-source truth next to every platform chart
- Written decisions over slide theater
- Respect for local seasonality and shipping reality
- Clear boundaries: we plan and review; we do not buy media unless separately engaged through partners
