Consultation
Attribution Change Review
A focused review when platforms change attribution windows, modeled conversions, or reporting — so your team knows what still counts.
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Who it is for
Marketing managers who noticed conversion volume jump or drop after a platform attribution update and need a plain-language explanation for finance and leadership.
What you receive
A written review of how your current measurement setup responds to the change, which campaigns look artificially better or worse, and what to adjust in goals, lookback windows, and reporting narratives.
Included
- Inventory of active platforms and conversion events
- Side-by-side comparison of pre- and post-change reporting patterns
- Recommendations for interim KPIs while models settle
- A one-page brief you can share with stakeholders
Process
Discovery call, data pull with your analyst or agency, analysis week, then a debrief workshop. Typical turnaround is two to three weeks from receiving access.
Pricing basis
From 12,000,000 VND for a single-market stack of up to four platforms. Multi-market or heavy CRM stitching is quoted after scoping.