Paid Media Planning Retainer

Who it is for

Brand and performance leads who already spend on paid channels and need a calm, written plan before every flight — not another dashboard login. Typical clients run retail, education, hospitality, or B2B offers selling into Vietnam.

What you receive

Each month we deliver a channel mix recommendation, budget split by objective, creative testing priorities, and a flight calendar tied to local seasonality and news cycles that affect attention. You keep your media buying seats; we shape the plan they execute.

Included

• Kickoff audit of current accounts, naming, and conversion definitions
• Monthly planning memo with search, social, and display recommendations
• Attribution checkpoint when platform reporting drifts from CRM reality
• One live working session (60–90 minutes) to walk decisions with your team
• Written notes after each session so agencies and freelancers share the same brief

Not included

Media buying execution, creative production, or access to a proprietary software product. If you need buying support, we can introduce local partners — that work is quoted separately.

Process

1. Scope call and access review
2. Baseline memo within ten business days
3. Monthly planning cycle with a fixed delivery week
4. Mid-cycle check when auction conditions or attribution rules shift

Location and delivery

Sessions run from our Buon Ma Thuot office or by video. Materials are written in English; Vietnamese summaries available on request.

Pricing basis

Starting at 28,000,000 VND per month for one primary market and up to three channels. Larger multi-brand scopes are quote-based after the first planning cycle.

Next step

Request a plan with your current monthly media spend range and the channels you already buy.