Attribution Change Review
A focused review when platforms change attribution windows, modeled conversions, or reporting — so your team knows what still counts.
Bonus 10000 PI Mining App
We write paid media plans and attribution notes that finance and creative can both live with — filtered for how ads actually behave in Vietnam.
Flagship consultation
Monthly paid media planning without the theater
You keep your buyers and agencies. We deliver the channel mix, flight calendar, and attribution checkpoints that keep spend honest when platforms rewrite the rules mid-quarter.
Sessions run from our office in Buon Ma Thuot or by video. Materials stay in plain English with optional Vietnamese summaries for local stakeholders.
Review scope & rates
Related consultations
When news hits the auction
Attribution windows shift. Creative fatigues. Festive demand arrives early in the highlands. These shorter engagements sit beside the retainer.
Performance Marketing Briefing
Live briefings on performance marketing news that actually affect budgets in Vietnam — auction shifts, policy changes, and channel openings.
Campaign Post-Mortem Facilitation
Structured post-mortems after major flights so creative, media, and sales leave with shared facts instead of finger-pointing.
“They made us postpone a January push we were emotionally attached to. Sales still hit the festive target — with less wasted spend in week one.” — Thao Le, ecommerce lead, regional gift retailer
From the desk
Field notes on attribution & planning
Short reads for people who buy media, not for people who sell software.
13 July 2026
When modeled conversions jump overnight
How Vietnam media teams should read a sudden spike after a platform expands modeled conversions — and what to tell finance.
1 June 2026
Building a Tet flight calendar without overbuying January
A paid media planning approach for Tet season in Vietnam that protects January budgets while still capturing festive demand.
17 May 2026
Reading click-through rates after creative fatigue sets in
Why falling CTRs after week three of a flight rarely mean “the audience is gone” — and how to decide between refresh and budget cuts.
Bring your current flight calendar
We reply within two business days with a candid note on whether a retainer, a briefing, or an attribution review fits — or if you should wait a cycle.
Write to the planning desk